Past Projects

Ambitious targets for the launch of a new credit card were established, additionally the client wanted a more profitable customer mix. The latter, were people that left a balance of their card. Continuous analysis on creative, demographic of applications, time of day and day of week allowed us to refine all elements of the mix and improve profit mix.  Acquisition targets were smashed and the target exceeded by 69%.

In an incredibly competitive and undifferentiated market, a strong aggregator, detailed analytics and a comprehensive fact base allowed for better acquisition and retention. A focus on operator performance also led to an increase in call centre conversion from 24 to 37%.

A small SME distributor had allowed the business to become complicated with too many customers and too many products. Resources were being wasted with no return, as a result margins were suffering. Customer and product analytics demonstrated the profitable customers and the penetration gaps to grow these. Sales, profits and efficiency are now all getting stronger.

A manufacturing business restructured their company and in the process some of their sales disciplines had suffered. A detailed analysis of the business revealed that a focus on four big opportunities could more than double the profits, all the metrics were very achievable with focus.